As our Email Marketing Specialist, you'll be at the forefront of our communication engine, crafting high-performing email journeys that convert, retain, and educate. You’ll have a strong grasp of copy, automation flows, analytics, and segmentation logic, while also being comfortable experimenting with AI-powered tools to accelerate execution.
Key Responsibilities
Plan and execute email marketing campaigns for both outbound and lifecycle journeys (drips, nurtures, newsletters, reactivation, etc.).
Collaborate with the content and product marketing teams to write engaging email copy that aligns with brand tone and business goals.
Own the setup, segmentation, A/B testing, and performance tracking of campaigns in tools like HubSpot, Mailchimp, or similar platforms.
Leverage AI tools like Lovable and Bolt to generate, optimize, and personalize content at scale.
Analyze campaign performance using key metrics (CTR, open rate, conversion rate, etc.) and optimize for continuous improvement.
Build and maintain email list hygiene, ensure deliverability, and comply with regulations (e.g., GDPR, CAN-SPAM).
Collaborate cross-functionally with Sales, Design, and Growth teams to align messaging and timing.
What We’re Looking For
2+ years of experience in email marketing or lifecycle marketing in a B2B SaaS or fintech environment.
Excellent copywriting and storytelling skills with a knack for high-converting messaging.
Strong understanding of segmentation, customer journeys, and email automation.
Familiarity with AI tools like Lovable, Bolt, or other content generation platforms.
Hands-on experience with CRM/email tools like HubSpot, Mailchimp, Klaviyo, Customer.io, or similar.
Analytical mindset with a solid grasp of email KPIs and how to optimize toward them.
Highly organized, proactive, and comfortable working independently.
Bonus Points if You:
Have experience running cold email sequences or outbound ABM campaigns.
Understand B2B buying cycles in the fintech or SaaS space.
Have experience with multivariate testing and predictive personalization.
Are familiar with deliverability tools (e.g., GlockApps, Postmark).
Can build simple HTML templates or troubleshoot formatting issues.
Benefits:
Stock Options: We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome. You will be granted stock options as part of your compensation package, aligning your success with the company's growth.
Health Insurance: We believe you and your family deserve robust health coverage because we care about them too. A comprehensive health policy of 3 lakhs is provided, along with other health and wellness benefits for you and your immediate family. We are committed to supporting your well-being.
MacBook: You will receive a company-provided MacBook for your work, irrespective of your specific role at Tartan. We believe in providing our team members with the best tools to succeed.